At YOU TIAO MEI, we are passionate about bringing the nostalgic flavors of traditional fried snacks to modern consumers. What started as a humble hawker centre stall has now grown into a thriving brand with nine outlets and a central kitchen, serving up delicious, high-quality snacks with a unique twist.

Our menu is built around the iconic you tiao, a beloved breakfast and snack staple, but we don’t stop there. We have reimagined this classic by introducing innovative creations such as our signature tau suan dessert, sesame-coated banana, carrot cake sticks, and even unexpected delights like yam and nasi lemak you tiao. By blending tradition with creativity, we offer something both familiar and exciting to our customers.

At YOU TIAO MEI, our mission is simple: to make quality, delicious fried snacks accessible to everyone while upholding the highest standards of taste, consistency, and service. We are committed to:

Quality & Freshness: We use only the best ingredients, ensuring that every bite is crispy, fluffy, and full of authentic flavor.

Innovation with Tradition: While we honor the heritage of traditional snacks, we constantly experiment with new flavors and concepts to keep things fresh and exciting.

Affordability & Accessibility: Great food should be enjoyed by all. We strive to keep our products reasonably priced so that more people can experience our delicious offerings.

Customer Experience: Whether at our outlets or through our franchise partners, we believe in providing friendly, efficient service that makes every visit a memorable one.

Supporting Local Culture: We are proud to be part of Singapore’s vibrant food scene and are dedicated to preserving and evolving its hawker heritage.

Beyond our retail outlets, we have introduced a new line of frozen products, allowing customers to enjoy our signature snacks in the comfort of their own homes. Additionally, we are actively expanding our reach by supplying our frozen products to catering businesses and other food service providers. Our goal is to make YOU TIAO MEI a household name, recognized for quality, convenience, and taste.